ROA's SS25 Campaign: A Symphony of Simplicity and Nature

Earthy Tones and Effortless Style

ROA's Spring/Summer 2025 collection whispers a tale of understated elegance. Dressed in a palette of nature-inspired hues – olive, brown, and sand – the collection offers a refreshing take on functional fashion. From ready-to-wear garments to footwear and an expanded range of accessories, ROA delivers a cohesive vision for the season.

Lightweight yet warm fabrics drape the body in relaxed, boxy silhouettes, prioritizing comfort and ease of movement. Performance-driven shirts, both long and short-sleeved, pair seamlessly with versatile pants designed for both urban exploration and outdoor adventures.

Footwear: A Blend of Comfort and Innovation

The footwear collection sees the beloved Sella sneaker reimagined in new colorways, while the Katharina gets a lighter, more agile makeover. The Fedaia mule, with its perforated upper, promises breathability and style. Making its debut is the Arpy sandal, boasting an open-mesh design to keep feet cool and comfortable even on the warmest days.

Giardino Sonoro: Where Nature Meets Art

Lensed by Achille Mauri, the campaign unfolds amidst the captivating backdrop of Giardino Sonoro in San Sperate, Sardinia. This open-air museum, a testament to the artistic genius of Pinuccio Sciola, features ancient stones sculpted into breathtaking forms. The museum's natural textures and earthy tones mirror the collection's aesthetic, creating a harmonious dialogue between art, nature, and fashion.

The setting couldn't be more perfect. The ancient stones, carved by time and human hands, resonate with the collection's focus on natural materials and timeless design. It's a visual poem where nature and artistry intertwine.

Other Fashion Highlights

Backstage at Mercedes-Benz Fashion Week Madrid

Photographer Santiago Neyra takes us behind the scenes at Mercedes-Benz Fashion Week Madrid, capturing exclusive glimpses of the most coveted FW25 looks for Fucking Young! Get a sneak peek at the trends that will define the upcoming season.

denzilpatrick FW25: Utilitarian Edge Meets Modern Athleticism

denzilpatrick's Fall/Winter 2025 collection makes a bold statement, fusing utilitarian functionality with contemporary athleticism. Prepare to be captivated by the collection's sharp silhouettes and innovative designs.

JNORIG FW25: Exploring the Dualities of Japanese Culture

JNORIG's Fall/Winter 2025 collection, aptly titled Yūgen, delves into the rich tapestry of Japanese culture. The collection masterfully captures both the ethereal beauty and the hidden complexities that define this fascinating heritage.

UNNA's "MILES SMILES" Campaign: A Celebration of Joyful Running

UNNA's "MILES SMILES" campaign injects a much-needed dose of levity into the world of running. It's a refreshing reminder that fitness can be fun, encouraging us to embrace the joy of movement and a lighthearted approach to life.

Slam Jam x Maserati: A Fusion of Fashion and Automotive Design

Slam Jam and Maserati unite their creative forces to launch a groundbreaking lifestyle product range. This collaboration seamlessly blends the worlds of high-fashion and automotive excellence, resulting in a collection that exudes sophistication and performance.