FRNKOW 2025: A Powerful Yet Soft Collection

A Bauhaus-Inspired Aesthetic

FRNKOW's 2025 campaign, shot by Munich photographer Eileen Jordan, embodies the collection's core essence: a harmonious blend of power and softness. Imagine the clean lines of Bauhaus design meeting the bold confidence of 1980s and 1990s Wall Street. The result? Designs that are sharp and structured, yet fluid and romantic.

Timeless Color Palette with a Calming Touch

The collection's color palette is a study in timeless simplicity. Black, white, gray, and navy form the foundation, while subtle hints of light blue introduce a calming contrast, softening the otherwise strong lines.

Unisex Designs: Bridging the Divide

Blurring the lines between traditionally masculine and feminine, the designs are effortlessly unisex. This modern approach extends to the materials as well. Sturdy wool and cotton intertwine with softer textures, creating garments that are both durable and comfortable. "We wanted to create pieces that empower everyone, regardless of gender," says Creative Director Frank Lin.

Swimwear Makes a Splash

Expanding its range of essentials, FRNKOW introduces swimwear for the first time. This exciting addition complements the brand's popular underwear line, offering even more options for those seeking a perfect balance of sensuality and practicality.

The Campaign: Capturing the Essence

The campaign images themselves are a testament to the collection's unique spirit. Photographer Eileen Jordan's lens captures the interplay of strength and softness, bringing the designs to life.

Photography:
Creative Direction: @frank.lin
Light:
HMU:
Models: Antonin Farouk Hofmann & Damien Colart
Models’ Agency: Nest Model Management

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