2024: Year in Style

Performance Becoming the New Lifestyle

Brands like HOKA and On merged fashion and performance, blurring lines and inspiring collaboration.

HOKA and Satisfy's Mafate Speed 4 Lite was a standout, while On continued to push the envelope with its Cloud-backed silhouettes and partnerships with LOEWE, Zendaya, and POST ARCHIVE FACTION.

Female Athletes Getting Fashion's Flowers

In a watershed moment, female athletes graced the fashion world, earning collaborations, campaigns, runway appearances, and more.

Stars like Caitlin Clark, Angel Reese, and Sha'Carri Richardson made unforgettable appearances, while Dior appointed 15 female athletes as brand ambassadors.

The Power of Pharrell

Pharrell's influence was undeniable, collaborating with Louis Vuitton, Tyler, The Creator, and more.

His Art Basel Miami show brought together art, fashion, and music, while his Lego collaboration and Met Gala Co-Chair appointment further solidified his status.

Charli xcx's BRAT, the Year-Defining Green Album

Charli xcx's BRAT captured hearts and minds, spawning a catchy TikTok dance and a Grammy nomination for Album of the Year.

Its messy, expressive ethos resonated with a post-pandemic world and was celebrated as a defining moment in pop culture.

Brick and Mortar Retail Revival

Consumers craved real shopping experiences, leading to a surge in brick-and-mortar retail creativity.

Ven Space, Million Goods, Arc'Teryx, and Luisaviaroma opened new flagship stores, focusing on personal service and unique experiences.

Pants Getting Bigger Than Ever

Pants emerged as a central fashion trend, with oversized silhouettes becoming increasingly popular.

Designers like Willy Chavarria and Japanese fashion labels explored wide-legged pants rooted in historical influences. The trend reflected a shift towards comfort and individualism.

The Pinnacle of Fashiontainment

Fashion shows transformed into blockbuster entertainment spectacles, known as "fashiontainment."

Runway events featured guest appearances from celebrities and musical performances, while Hollywood red carpets showcased film-inspired outfits. This fusion brought style to the forefront of cultural conversations.

Adventurous Eyewear

Eyewear became a statement accessory, with futuristic and oversized frames.

Oakley and Gentle Monster led the charge with bold designs and high-profile collaborations, while brands like Nike and Stüssy embraced oversized shapes.

New Life for Basketball Shoes

Basketball shoes experienced a resurgence, with fresh signature lines and innovative designs.

Anthony Edwards' adidas AE1, Devin Booker's Nike BOOK 1, and emerging brands like Rigorer and ANTA added excitement to the scene. The growth of women's basketball also contributed to the renewed interest.

A Championship Year for Football Style

"Blokecore" gained mainstream recognition as football and fashion fused together.

Clubs partnered with brands, creating capsule collections and stylish matchwear. High-heat drops and successful tournaments further boosted the trend. The influence of Lionel Messi's legacy added to the fashion impact of football.